About Stella

Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market e-commerce brands.

The challenges

Tight timeline

Tight timeline

The Stella team wanted to launch the design refresh and component library quickly.

This challenged us to move fast and make quick decisions, supported by their constant availability for feedback and collaboration.

The Stella team wanted to launch the design refresh and component library quickly.

This challenged us to move fast and make quick decisions, supported by their constant availability for feedback and collaboration.

Design consistency was tough to maintain as the product grew

Design consistency was tough to maintain as the product grew

At this stage, the Stella team aimed to build a consistent, customizable, and reusable component system.

The goal was to empower them to make tweaks, add features, and update the product without needing a designer for every change.

At this stage, the Stella team aimed to build a consistent, customizable, and reusable component system.

The goal was to empower them to make tweaks, add features, and update the product without needing a designer for every change.

While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly

While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly

From smoother navigation to refined brand colors and standardized components, the challenge was to make the app look better and feel more user-friendly, ultimately driving better results.

From smoother navigation to refined brand colors and standardized components, the challenge was to make the app look better and feel more user-friendly, ultimately driving better results.

The process

Together with the Stella team, we ran brainstorming sessions to identify key pain points in the app. From there, we created both technical and visual moodboards, which we shared with the founders to gather feedback early on, this helped us define clear action points before even opening Figma.

Next, we mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.

Simultaneously, we built a component library, iterating based on their feedback and approvals. Throughout the process, we refined the brand, updating styles, fonts, and components, to ensure consistency and build a standardized design system aligned with their brand guidelines.

Together with the Stella team, we ran brainstorming sessions to identify key pain points in the app. From there, we created both technical and visual moodboards, which we shared with the founders to gather feedback early on, this helped us define clear action points before even opening Figma.

Next, we mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.

Simultaneously, we built a component library, iterating based on their feedback and approvals. Throughout the process, we refined the brand, updating styles, fonts, and components, to ensure consistency and build a standardized design system aligned with their brand guidelines.

The solutions

Fast-paced collaboration and iterations

Fast-paced collaboration and iterations

With a tight timeline, we worked across multiple tracks simultaneously, while keeping feedback loops fast and focused.

We prioritized deeply understanding the team’s needs upfront to avoid unnecessary delays and keep momentum high.

Scaling with consistency, even without designer involvement

Scaling with consistency, even without designer involvement

We built a comprehensive component library, ensuring each component was as customizable and reusable as possible.

We also developed a clear, consistent color and typography system to make scaling and building new screens easy.

Enhancing UI and elevating UX through smart, intuitive design

Enhancing UI and elevating UX through smart, intuitive design

We revamped the navigation, improved key screens, and designed smart components that made using Stella even more intuitive.

We revamped the navigation, improved key screens, and designed smart components that made using Stella even more intuitive.

The impact through their eyes

The impact through their eyes

100%

100%

Clients satisfaction

2 week

2 week

From 0 to MVP