We teamed up with Stella’s founders to refresh their web app for scale.
We teamed up with Stella’s founders to refresh their web app for scale.
We gave their brand and web app a refresh, and built a component library so they can scale easily and stay consistent.
We gave their brand and web app a refresh, and built a component library so they can scale easily and stay consistent.
About Stella
Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market ecommerce brands.
Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market ecommerce brands.
The challenges
Tight timeline
Tight timeline
The Stella team wanted to launch the design refresh and component library quickly.
This challenged us to move fast and make quick decisions, supported by their constant availability for feedback and collaboration.
The Stella team wanted to launch the design refresh and component library quickly.
This challenged us to move fast and make quick decisions, supported by their constant availability for feedback and collaboration.
Design consistency was tough to maintain as the product grew
Design consistency was tough to maintain as the product grew
At this stage, the Stella team aimed to build a consistent, customizable, and reusable component system.
The goal was to empower them to make tweaks, add features, and update the product without needing a designer for every change.
At this stage, the Stella team aimed to build a consistent, customizable, and reusable component system.
The goal was to empower them to make tweaks, add features, and update the product without needing a designer for every change.
While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly
While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly
From smoother navigation to refined brand colors and standardized components, the challenge was to make the app look better and feel more user-friendly, ultimately driving better results.
From smoother navigation to refined brand colors and standardized components, the challenge was to make the app look better and feel more user-friendly, ultimately driving better results.
The process
Together with the Stella team, we ran brainstorming sessions to identify key pain points in the app. From there, we created both technical and visual moodboards, which we shared with the founders to gather feedback early on, this helped us define clear action points before even opening Figma.
Next, we mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.
Simultaneously, we built a component library, iterating based on their feedback and approvals. Throughout the process, we refined the brand, updating styles, fonts, and components, to ensure consistency and build a standardized design system aligned with their brand guidelines.
Together with the Stella team, we ran brainstorming sessions to identify key pain points in the app. From there, we created both technical and visual moodboards, which we shared with the founders to gather feedback early on, this helped us define clear action points before even opening Figma.
Next, we mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.
Simultaneously, we built a component library, iterating based on their feedback and approvals. Throughout the process, we refined the brand, updating styles, fonts, and components, to ensure consistency and build a standardized design system aligned with their brand guidelines.
The solutions
Fast-paced collaboration and iterations
Fast-paced collaboration and iterations
With a tight timeline, we worked across multiple tracks simultaneously, while keeping feedback loops fast and focused.
We prioritized deeply understanding the team’s needs upfront to avoid unnecessary delays and keep momentum high.
Scaling with consistency, even without designer involvement
Scaling with consistency, even without designer involvement
e built a comprehensive component library, ensuring each component was as customizable and reusable as possible.
We also developed a clear, consistent color and typography system to make scaling and building new screens easy.
Enhancing UI and elevating UX through smart, intuitive design
Enhancing UI and elevating UX through smart, intuitive design
We revamped the navigation, improved key screens, and designed smart components that made using Stella even more intuitive.
We revamped the navigation, improved key screens, and designed smart components that made using Stella even more intuitive.
Our impact
100%
100%
Clients satisfaction
Clients satisfaction
1 week
1 week
From start to finish
From start to finish